Direct marketing has become increasingly popular in the casino and hospitality industries. Direct marketing is essentially an alternative to traditional advertising strategies. Many casinos and hotels that use traditional marketing techniques pay for mass exposure. This is usually in the form of radio and television commercials, print and internet advertising. However, they are appealing to the masses and hoping enough potential guests see their advertisements.
Direct marketing operates in a very different way than traditional mass marketing techniques. Direct marketing will target specific people and their specific wants and needs instead of hoping that the right demographic of players and guests are exposed to your campaign. For example, if a Profit Builder HD direct marketing campaign represents a new casino in Las Vegas, we would first determine who is most likely to visit and then target those specific individuals.
One of the most popular direct marketing techniques is direct mail marketing. This technique uses the same strategies as direct marketing but reaches potential guests through traditional mail and email. This could include sending special offers and rewards to the right players, at an appropriate level and at just the right time.
As you can see, direct marketing is a powerful way to communicate with your guests and entice them to visit your establishment. Direct marketing may sound simple, but there are art and science to a successful campaign.
Profit Builder HD is a leading provider of data-driven direct marketing solutions and analytics to better your company, casino or hotel. If you’re ready to get started with your direct marketing campaign, contact Profit Builder HD today.